Frödin Designs

Mikael Frödin had already from the start a great interest in the history behind salmon fishing, fly tying and the classic traditions, but he early started to go his own way. Functionality and the way the flies were swimming became more important than the traditions and old customs. This is what progress is all about, to make things better, and this is part of what makes fly fishing so exciting. Whether it is flies or other equipment, all our tackle is progressing in a high speed. The fish remains the same but our skill to outwit it is getting better by time. With all due respect for our old heroes, fact remains that with our tackle and flies we would certainly out-fish them today.

Our flies are more functional, swim and move in a way that the old classics never could. With today’s lines, rods and reels we are equipped for all situations. Our hooks and leaders are superior. We choose where and how we want to fish. The tackle is never the restricting element – this is progress and it’s fantastic! It’s up to our experience and skill to outwit the fish and perhaps we need better equipment since our salmon stocks are getting more and more threatened and the runs smaller and smaller.

Mikael has always been on the look-out for new solutions and since he over the years fished for salmon more than most and always letting imagination give space for experimenting; it has resulted in quite a few unique products. Mikael has greatly contributed to what is called the “Scandinavian Style” of salmon fishing and fly tying. To make it possible to tie flies that actually swims a lot better, flies that give you more takes, more fun and improves this great interest of ours. This is what we call “Frödin Designs” – ideas and unique products, the result of thousands and thousands of fishing days.

Frödin Designs

Mikael Frödin had already from the start a great interest in the history behind salmon fishing, fly tying and the classic traditions, but he early started to go his own way. Functionality and the way the flies were swimming became more important than the traditions and old customs. This is what progress is all about, to make things better, and this is part of what makes fly fishing so exciting. Whether it is flies or other equipment, all our tackle is progressing in a high speed. The fish remains the same but our skill to outwit it is getting better by time. With all due respect for our old heroes, fact remains that with our tackle and flies we would certainly out-fish them today.

Our flies are more functional, swim and move in a way that the old classics never could. With today’s lines, rods and reels we are equipped for all situations. Our hooks and leaders are superior. We choose where and how we want to fish. The tackle is never the restricting element – this is progress and it’s fantastic! It’s up to our experience and skill to outwit the fish and perhaps we need better equipment since our salmon stocks are getting more and more threatened and the runs smaller and smaller.

Mikael has always been on the look-out for new solutions and since he over the years fished for salmon more than most and always letting imagination give space for experimenting; it has resulted in quite a few unique products. Mikael has greatly contributed to what is called the “Scandinavian Style” of salmon fishing and fly tying. To make it possible to tie flies that actually swims a lot better, flies that give you more takes, more fun and improves this great interest of ours. This is what we call “Frödin Designs” – ideas and unique products that are the result of thousands and thousands of fishing days.

Frödin Designs

Mikael Frödin had already from the start a great interest in the history behind salmon fishing, fly tying and the classic traditions, but he early started to go his own way. Functionality and the way the flies were swimming became more important than the traditions and old customs. This is what progress is all about, to make things better, and this is part of what makes fly fishing so exciting. Whether it is flies or other equipment, all our tackle is progressing in a high speed. The fish remains the same but our skill to outwit it is getting better by time. With all due respect for our old heroes, fact remains that with our tackle and flies we would certainly out-fish them today.

Our flies are more functional, swim and move in a way that the old classics never could. With today’s lines, rods and reels we are equipped for all situations. Our hooks and leaders are superior. We choose where and how we want to fish. The tackle is never the restricting element – this is progress and it’s fantastic! It’s up to our experience and skill to outwit the fish and perhaps we need better equipment since our salmon stocks are getting more and more threatened and the runs smaller and smaller.

Mikael has always been on the look-out for new solutions and since he over the years fished for salmon more than most and always letting imagination give space for experimenting; it has resulted in quite a few unique products. Mikael has greatly contributed to what is called the “Scandinavian Style” of salmon fishing and fly tying. To make it possible to tie flies that actually swims a lot better, flies that give you more takes, more fun and improves this great interest of ours. This is what we call “Frödin Designs” – ideas and unique products that are the result of thousands and thousands of fishing days.