Frödinflies The Story

Mikael Frödin started his first little fly tying company back in the 70’s. The name was International Fly Tying, pretty cool he thought being a cocky young kid bragging about selling flies outside of Sweden. He did pretty good but after a while he understood that people knew of him and not the name of the company – then in the late 70’s Frödinflies was born. During many years he tied thousands of flies, did a bit of writing and guiding and barely managed to live on that. He was “lucky” to catch quite a few good fish and the fly fishing industry found him and wanted to make all kinds of deals. Mikael says he is a bit proud of not being one of those who followed the money changing companies as often as changing fly. He had a few long and healthy co-operations.

“Then in the late 70s Frödinflies was born.”

After becoming more well-known people begun to listen to his ideas even more and it became a part of the contracts that the companies had the first refusal on his ideas. Slowly a few of Mikael’s ideas turned into new products. This at the same time as the companies he worked with sold his already existing products, at that stage first his clear FITS Tubing. ’94 Mikael became a father for the first time and in ‘97 his second son was born. He carried both Gustaf and Jakob along salmon rivers from their first summer. It was a bit hectic. But looking back these were fantastic years for Mikael with diapers, screaming kids and screaming reels. Back then the fishing was a bit better than nowadays. 2004 he presented the coloured FITS Tube System, it was world news with tubing in many colours. The year after the first turbo cone saw the light and from that day tube flies changed for good. By then he had developed a bigger range of products and the little royalty from the company handling the sales grew quite a bit. A few more products came out, the SALAR range of hooks, the yellow SALAR fly boxes, the foam spools and the first commercially tied flies designed by Mikael.

The indisputable Pahtakorva

A Family Business
Both Mikael’s boys joined him on fishing trips from their first day and their mum Helena was at this stage a pretty good salmon angler with several 20 lbs on her conscience. Mikael says he has so many great memories from when his kids started fishing. A few time he’s said that it’s a father’s responsibility to teach his kids what’s important in life – like catching Atlantic salmon on the fly.

Jakob, 10 years, River Aa

After a few years it was obvious that Jakob, Mikael’s youngest was the one that liked the fishing the most. Early he proved to have the right feel for casting a fly line and handling bigger fish. Jakob was like a little mascot tying flies with Mikael on some of the big fairs from the age of 7. When he was just 8 years old he played his first 20 lbs Atlantic salmon. Mikael’s best buddy Håkan Norling took care of him on the Kharlovka and Litza rivers during one of Mikael’s Master Classes when he was 16. The kid is too bloody good, Håkan said after first day Jakob catching more fish than him. And the years have passed, Jakob who now is 22 started the new Frödinflies company together with Mikael in 2016, now three years ago. The unique mix of digitally influenced youth and lifelong fly tying and salmon fishing experience seems to be a good combination developing the company in the right direction.

Eastern Litza, Russia, 2013

The New Company
Mikael’s co-operation with the company he was working with was going slow, changes and tricky years made it obvious that it was time to move on. Either he was going to let the “copycats” selling copies of his original ideas take the market or he would make a change and take it back. The start of the FITS system was already there and some of the SSS material too.

The new start was highly anticipated and the decision to take the products based on Mikael’s ideas into a new company was made. A new company to serve the shops as a wholesaler. Firstly all cones was changed from brass to tungsten, better balance and better quality made fly tiers around the world love them. Under the slogan “There’s only one original” the company took back most of the cone and tubing market in Europe. The tiers and shops responded fantastically fast. The Frödin Fly Design range grew into new patterns and designs. With the new materials the quality was better than ever, improved with higher demands on material and better tying techniques. No doubt Frödinflies today have the best commercially tied flies on the planet. During 2017/18 Salar Supreme range of fly boxes and fly wallets, SOS to keep order and the amazing TTT tungsten tubes were launched with great success. Here you can read more about Frödin Designs.

To sum things up, it’s been lots of work, maybe even a few days less fishing but the new company have done really good. Mikael and Jakob have in just short time formed a small but very healthy little trendsetting fly fishing company. Still working only with products based on ideas from the Frödin family.

With the launch of the new website an ambassador team is also presented – a group of very talented people liking and believing in the products and the company. They will be a great asset for feedback, developing new products and spreading the Frödinflies way to anglers all over the world.

Vision & Mission
There’s a very exciting future indeed with many new cool innovative things coming. We want to make things better, better fly tying material for better and more effective fishing flies. We believe in progress, the art of catching Atlantic salmon on a fly has been there ever since the 15th century. The development is going with tremendous speed, we try to contribute with ideas, materials and techniques in the hunt for the perfect salmon fly. If we don’t think we have a product that will add or be better than what’s already out there we will not give it to you.

We take a stand for the environment, we believe in the ecosystem and the superior wild Atlantic salmon stock. The fight for free flowing rivers and wild fish is something that always will be fundamental and central in the company’s future. Without wild fish and healthy rivers the art of catching Atlantic salmon on a fly will be lost forever. We want future generations to be able to enjoy salmon fishing on healthy river systems all over the world. Click here to read about our Fight for the Wild Salmon.

Frödinflies The Story

Mikael Frödin started his first little fly tying company back in the 70’s. The name was International Fly Tying, pretty cool he thought being a cocky young kid bragging about selling flies outside of Sweden. He did pretty good but after a while he understood that people knew of him and not the name of the company – then in the late 70’s Frödinflies was born. During many years he tied thousands of flies, did a bit of writing and guiding and barely managed to live on that. He was “lucky” to catch quite a few good fish and the fly fishing industry found him and wanted to make all kinds of deals. Mikael says he is a bit proud of not being one of those who followed the money changing companies as often as changing fly. He had a few long and healthy co-operations.

“Then in the late 70s Frödinflies was born.”

After becoming more well-known people begun to listen to his ideas even more and it became a part of the contracts that the companies had the first refusal on his ideas. Slowly a few of Mikael’s ideas turned into new products. This at the same time as the companies he worked with sold his already existing products, at that stage first his clear FITS Tubing. ’94 Mikael became a father for the first time and in ‘97 his second son was born. He carried both Gustaf and Jakob along salmon rivers from their first summer. It was a bit hectic. But looking back these were fantastic years for Mikael with diapers, screaming kids and screaming reels. Back then the fishing was a bit better than nowadays. 2004 he presented the coloured FITS Tube System, it was world news with tubing in many colours. The year after the first turbo cone saw the light and from that day tube flies changed for good. By then he had developed a bigger range of products and the little royalty from the company handling the sales grew quite a bit. A few more products came out, the SALAR range of hooks, the yellow SALAR fly boxes, the foam spools and the first commercially tied flies designed by Mikael.

The indisputable Pahtakorva

A Family Business
Both Mikael’s boys joined him on fishing trips from their first day and their mum Helena was at this stage a pretty good salmon angler with several 20 lbs on her conscience. Mikael says he has so many great memories from when his kids started fishing. A few time he’s said that it’s a father’s responsibility to teach his kids what’s important in life – like catching Atlantic salmon on the fly.

Jakob, 10 years, River Aa

After a few years it was obvious that Jakob, Mikael’s youngest was the one that liked the fishing the most. Early he proved to have the right feel for casting a fly line and handling bigger fish. Jakob was like a little mascot tying flies with Mikael on some of the big fairs from the age of 7. When he was just 8 years old he played his first 20 lbs Atlantic salmon. Mikael’s best buddy Håkan Norling took care of him on the Kharlovka and Litza rivers during one of Mikael’s Master Classes when he was 16. The kid is too bloody good, Håkan said after first day Jakob catching more fish than him. And the years have passed, Jakob who now is 22 started the new Frödinflies company together with Mikael in 2016, now three years ago. The unique mix of digitally influenced youth and lifelong fly tying and salmon fishing experience seems to be a good combination developing the company in the right direction.

Eastern Litza, Russia, 2013

The New Company
Mikael’s co-operation with the company he was working with was going slow, changes and tricky years made it obvious that it was time to move on. Either he was going to let the “copycats” selling copies of his original ideas take the market or he would make a change and take it back. The start of the FITS system was already there and some of the SSS material too.

The new start was highly anticipated and the decision to take the products based on Mikael’s ideas into a new company was made. A new company to serve the shops as a wholesaler. Firstly all cones was changed from brass to tungsten, better balance and better quality made fly tiers around the world love them. Under the slogan “There’s only one original” the company took back most of the cone and tubing market in Europe. The tiers and shops responded fantastically fast. The Frödin Fly Design range grew into new patterns and designs. With the new materials the quality was better than ever, improved with higher demands on material and better tying techniques. No doubt Frödinflies today have the best commercially tied flies on the planet. During 2017/18 Salar Supreme range of fly boxes and fly wallets, SOS to keep order and the amazing TTT tungsten tubes were launched with great success. Here you can read more about Frödin Designs.

To sum things up, it’s been lots of work, maybe even a few days less fishing but the new company have done really good. Mikael and Jakob have in just short time formed a small but very healthy little trendsetting fly fishing company. Still working only with products based on ideas from the Frödin family.

With the launch of the new website an ambassador team is also presented – a group of very talented people liking and believing in the products and the company. They will be a great asset for feedback, developing new products and spreading the Frödinflies way to anglers all over the world.

Vision & Mission
There’s a very exciting future indeed with many new cool innovative things coming. We want to make things better, better fly tying material for better and more effective fishing flies. We believe in progress, the art of catching Atlantic salmon on a fly has been there ever since the 15th century. The development is going with tremendous speed, we try to contribute with ideas, materials and techniques in the hunt for the perfect salmon fly. If we don’t think we have a product that will add or be better than what’s already out there we will not give it to you.

We take a stand for the environment, we believe in the ecosystem and the superior wild Atlantic salmon stock. The fight for free flowing rivers and wild fish is something that always will be fundamental and central in the company’s future. Without wild fish and healthy rivers the art of catching Atlantic salmon on a fly will be lost forever. We want future generations to be able to enjoy salmon fishing on healthy river systems all over the world. Click here to read about our fight for the wild salmon.

Frödinflies The Story

Mikael Frödin started his first little fly tying company back in the 70’s. The name was International Fly Tying, pretty cool he thought being a cocky young kid bragging about selling flies outside of Sweden. He did pretty good but after a while he understood that people knew of him and not the name of the company – then in the late 70’s Frödinflies was born. During many years he tied thousands of flies, did a bit of writing and guiding and barely managed to live on that. He was “lucky” to catch quite a few good fish and the fly fishing industry found him and wanted to make all kinds of deals. Mikael says he is a bit proud of not being one of those who followed the money changing companies as often as changing fly. He had a few long and healthy
co-operations.

After becoming more well-known people begun to listen to his ideas even more and it became a part of the contracts that the companies had the first refusal on his ideas. Slowly a few of Mikael’s ideas turned into new products. This at the same time as the companies he worked with sold his already existing products, at that stage first his clear FITS Tubing. ’94 Mikael became a father for the first time and in ‘97 his second son was born. He carried both Gustaf and Jakob along salmon rivers from their first summer. It was a bit hectic. But looking back these were fantastic years for Mikael with diapers, screaming kids and screaming reels. Back then the fishing was a bit better than nowadays. 2004 he presented the coloured FITS Tube System, it was world news with tubing in many colours. The year after the first turbo cone saw the light and from that day tube flies changed for good. By then he had developed a bigger range of products and the little royalty from the company handling the sales grew quite a bit. A few more products came out, the SALAR range of hooks, the yellow SALAR fly boxes, the foam spools and the first commercially tied flies designed by Mikael.

A Family Business
Both Mikael’s boys joined him on fishing trips from their first day and their mum Helena was at this stage a pretty good salmon angler with several 20 lbs on her conscience. Mikael says he has so many great memories from when his kids started fishing. A few time he’s said that it’s a father’s responsibility to teach his kids what’s important in life – like catching Atlantic salmon on the fly.

“Then in the late 70s Frödinflies was born.”

Opening day, Orkla, 1984

The indisputable Pahtakorva

After a few years it was obvious that Jakob, Mikael’s youngest was the one that liked the fishing the most. Early he proved to have the right feel for casting a fly line and handling bigger fish. Jakob was like a little mascot tying flies with Mikael on some of the big fairs from the age of 7. When he was just 8 years old he played his first 20 lbs Atlantic salmon. Mikael’s best buddy Håkan Norling took care of him on the Kharlovka and Litza rivers during one of Mikael’s Master Classes when he was 16. The kid is too bloody good, Håkan said after first day Jakob catching more fish than him. And the years have passed, Jakob who now is 22 started the new Frödinflies company together with Mikael in 2016, now three years ago. The unique mix of digitally influenced youth and lifelong fly tying and salmon fishing experience seems to be a good combination developing the company in the right direction.

The New Company
Mikael’s co-operation with the company he was working with was going slow, changes and tricky years made it obvious that it was time to move on. Either he was going to let the “copycats” selling copies of his original ideas take the market or he would make a change and take it back. The start of the FITS system was already there and some of the SSS material too.

The new start was highly anticipated and the decision to take the products based on Mikael’s ideas into a new company was made. A new company to serve the shops as a wholesaler. Firstly all cones was changed from brass to tungsten, better balance and better quality made fly tiers around the world love them. Under the slogan “There’s only one original” the company took back most of the cone and tubing market in Europe. The tiers and shops responded fantastically fast. The Frödin Fly Design range grew into new patterns and designs. With the new materials the quality was better than ever, improved with higher demands on material and better tying techniques. No doubt Frödinflies today have the best commercially tied flies on the planet. During 2017/18 Salar Supreme range of fly boxes and fly wallets, SOS to keep order and the amazing TTT tungsten tubes were launched with great success. Here you can read more about Frödin Designs.

To sum things up, it’s been lots of work, maybe even a few days less fishing but the new company have done really good. Mikael and Jakob have in just short time formed a small but very healthy little trendsetting fly fishing company. Still working only with products based on ideas from the Frödin family.

With the launch of the new website an ambassador team is also presented –
a group of very talented people liking and believing in the products and the company. They will be a great asset for feedback, developing new products and spreading the Frödinflies way to anglers all over the world.

Jakob, 10 years, River Aa

Eastern Litza, Russia, 2013

Mikael & Jakob on the Alta

Vision & Mission
There’s a very exciting future indeed with many new cool innovative things coming. We want to make things better, better fly tying material for better and more effective fishing flies. We believe in progress, the art of catching Atlantic salmon on a fly has been there ever since the 15th century. The development is going with tremendous speed, we try to contribute with ideas, materials and techniques in the hunt for the perfect salmon fly. If we don’t think we have a product that will add or be better than what’s already out there we will not give it to you.

We take a stand for the environment, we believe in the ecosystem and the superior wild Atlantic salmon stock. The fight for free flowing rivers and wild fish is something that always will be fundamental and central in the company’s future. Without wild fish and healthy rivers the art of catching Atlantic salmon on a fly will be lost forever. We want future generations to be able to enjoy salmon fishing on healthy river systems all over the world.
Click here to read about our Fight for the Wild Salmon.