Pioneer of the Scandinavian style and founder of the Frödinflies brand back in 1985, Mikael’s unparalleled fly fishing and fly tying experience is the foundation for all product development at Frödinflies. Mikael is constantly seeking new ways to push the limits of the sport, through the testing of new tackle and new techniques, and alongside this a large portion of his time and effort over the past decade has gone into wild salmon conservation, and the fight for sustainable ecosystems.

Jakob is Mikael’s youngest son, and in 2016 they founded the new Frödinflies company together. Jakob was born into a life of fly fishing and fly tying, landing his first 20 lbs salmon at the age of just 8 years old, and the tradition runs deep to this day; Jakob is the brand visionary, promoting the ‘Frödinflies way’ of fly fishing and fly tying for enthusiasts all around the world.

A long-term friend of the family, over the years Peter has been fundamental in the development of the Frödinflies brand, contributing everything from logotypes and typography to photography and product design. With an unwavering passion for sports and nature, his design DNA has helped to shape the Scandinavian outdoor industry as we know it today.

Similarly to Mikael, Thomas also dedicated his life to fly fishing at an early age. Working together in the industry since the 80’s, they naturally became close friends, and shared many memories. Thomas is today Sweden’s most accredited casting instructor, with the highest accreditation possible for both single- and double handed casting. Bringing almost four decades of experience in tackle development to the table, Thomas now fully devoted his time to the engineering and production of the SALAR series of fly rods, fly reels and fly lines.

A close friend of Peter Huber, Johan first began joining the Frödinflies fishing expeditions a number of years ago. Known for his absolute professionalism, for decades Johan has been delivering world-class imagery for high-profile clients across a wide range of industries. Johan’s unconventional way of capturing fly fishing through his own artistic and philosophical lens has helped breathe life into the soul of the Frödinflies brand.

Daniel has been a member of the SALAR team for a long time. Known as Danne, he is a key person in the company, responsible for coordinating the SALAR team, and has taken over our film production from his close friend Marcus Thomasson. Danne is not only a salmon and sea trout fisherman, but also an experienced guide who has guided some of Scandinavia’s finest rivers. He has a genuine passion for fighting for free rivers and wild fish. For Danne, hatchery fish represent genetic pollution and are something he never fishes for.

Pioneer of the Scandinavian style and founder of the Frödinflies brand back in 1985, Mikael’s unparalleled fly fishing and fly tying experience is the foundation for all product development at Frödinflies. Mikael is constantly seeking new ways to push the limits of the sport, through the testing of new tackle and new techniques, and alongside this a large portion of his time and effort over the past decade has gone into wild salmon conservation, and the fight for sustainable ecosystems.

Jakob is Mikael’s youngest son, and in 2016 they founded the new Frödinflies company together. Jakob was born into a life of fly fishing and fly tying, landing his first 20 lbs salmon at the age of just 8 years old, and the tradition runs deep to this day; Jakob is the brand visionary, promoting the ‘Frödinflies way’ of fly fishing and fly tying for enthusiasts all around the world.

A long-term friend of the family, over the years Peter has been fundamental in the development of the Frödinflies brand, contributing everything from logotypes and typography to photography and product design. With an unwavering passion for sports and nature, his design DNA has helped to shape the Scandinavian outdoor industry as we know it today.

Similarly to Mikael, Thomas also dedicated his life to fly fishing at an early age. Working together in the industry since the 80’s, they naturally became close friends, and shared many memories. Thomas is today Sweden’s most accredited casting instructor, with the highest accreditation possible for both single- and double handed casting. Bringing almost four decades of experience in tackle development to the table, Thomas now fully devoted his time to the engineering and production of the SALAR series of fly rods and fly reels.

A close friend of Peter Huber, Johan first began joining the Frödinflies fishing expeditions a number of years ago. Known for his absolute professionalism, for decades Johan has been delivering world-class imagery for high-profile clients across a wide range of industries. Johan’s unconventional way of capturing fly fishing through his own artistic and philosophical lens has helped breathe life into the soul of the Frödinflies brand.

Daniel has been a member of the SALAR team for a long time. Known as Danne, he is a key person in the company, responsible for coordinating the SALAR team, and has taken over our film production from his close friend Marcus Thomasson. Danne is not only a salmon and sea trout fisherman, but also an experienced guide who has guided some of Scandinavia’s finest rivers. He has a genuine passion for fighting for free rivers and wild fish. For Danne, hatchery fish represent genetic pollution and are something he never fishes for.