The Wild Salmon Series of rods marks the next step in our commitment to wild Atlantic salmon — an initiative that began with the WSS reels and now continues with one of the most exclusive rod series ever produced. Created to generate a major donation for conservation work in the UK, each rod represents a direct contribution to restoring the rivers where modern salmon fly fishing was born. The series is defined by deep burnt-bronze blanks, a unique salmon-scale reel seat, and handcrafted embossed leather rod tubes — details that give the rods a refined, timeless identity.