The Friday saw 3500 people, which is a good start for the most important Swedish fishing fair. Elmia in Jönköping is a great location and all in all it sure was positive. Lots of people in the booth and lots of interest in all activities including flytying, line sinking demo and all the new stuff. It was good to see Leif Stävmo showing the advantages of the new Lxi rod series! Now preparing for tomorrows invasion!